Cards Design

This series of invitation and thank-you cards made for Edgard Opticiens. Some were designed for specific events, others as part of the visual refresh of “Edgard l’Enfant” and the updated store in Tours. The goal was to keep things simple, elegant, and always connected to the brand's evolving tone.

Some cards were built in 3D, others in flat 2D, depending on the mood and message. For the thank-you cards, the idea was to reflect the new identity of “Edgard l’Enfant” — playful but still refined. Each card was made to feel like a small, thoughtful object, easy to send, easy to remember.
I also wanted to explore more original formats for the invitation cards. Playing with the shape and cut of the printed pieces was a way to push the design further and make each card feel more unique and engaging.